10 Reasons Why Paying for Search Engine Optimization Makes Sense

SEO requires Time, Effort, & Persistence
It takes vast amounts of time, effort and persistence to successfully complete a campaign regarding search engine optimization. If you are attempting to optimize a website for a business that you own, I can assure you that your success rate will very drastically. Running a business in itself takes up large segments of your time. If you are not a seasoned professional you will spend a large portion of your time researching different search engine optimization methods and tactics. With the evolution of internet search engines the SEO industry has grown drastically. By this I mean that there are many different perspectives when it comes to optimization. With your website only being crawled every five to seven days to see if your changes had a positive or negative outcome regarding your search results. The biggest hurdle the do-it-yourself website optimizer faces is the fact results often take time to see results. The end result causes the novice optimizer to loose motivation and easier to get side tracked.

SEO Tools, Strategy & Experience
The available SEO weapons are ever-changing, but the most skilled search engine optimization experts have an effective and deadly arsenal. Some of the tools of a modern SEO include keyword research, keyword density reports, keyword competition reports, traffic reports and more. Like any other profession you are as only as good as your tools. The experienced use of SEO tools will have a mirror effect SEO campaigns. The search engine optimization expert will create SEO strategies and roadmaps to successfully market client websites. The roadmap outlines detail and milestones that need to be accomplished for a successful campaign. Having professionals on your side takes a lot of the guess work out of optimizing a site. There are many points to consider when you attempt to optimize a site alone. A few of the questions you should ask yourself is. Do I have a niche market? What does my product or service fall under? Should I optimize for local searches, national, or global? By having an experience SEO, your website can gain ranking within a short threshold. A successful campaign can result in a faster and higher Return on Investment (ROI).

SEO is Far from Easy
One of the terms greatly associated with search engine optimization is time consuming. There are a lot of hours that are invested into a successful campaign, not to mention keyword, competition research and also attempting to find a niche market. Persistence is king when it comes to optimizing any website. The great discouragements that come into play when undertaking certain SEO projects is the time it takes to see results. Sometimes weeks or even months to see the results of large efforts, it takes more than creating a website and throwing around hundreds or thousands of links. Those days of search engine optimization are gone. Today’s SEO battlefield is more about strategy, method and architecture. Search engine optimization is a form of modern day digital engineering. True optimizers stay up to date with search engine algorithm, marketing and trends which sometimes feels like a job in itself. Understanding the trends is important, although this does not compare to actual experience, skill, and best practices in order to have successful results.

Cost Effective SEO Services
Generally speaking full SEO campaigns are expensive, but affordable when compared to other traditional methods of advertising which include print advertising, broadcast advertising, etc. Compare SEO Services which come close to you initial marketing budget and needs. Do not settle for the first bidder, take a more subtle approach and compare and contrast the rates of other SEO companies and consultant’s rates. With such a competitive market for website optimization the price for service fluctuates drastically. Do your homework, and research an SEO company thoroughly before you commit, make sure to read reviews. Make sure to get free custom quotes, and negotiate the SEO rate and services until it fits your budget needs. Make sure to get a fair and honest deal, one that you are completely satisfied with.

Optimized Websites Increase Traffic
It is no business secret that having your site rank in the top 10 search results on any heavily queried search engine is very rewarding and can provide extensive traffic. The key is ranking for the right keywords, depending on the buzzwords that relate to the service or product that you are representing. Search engine optimization can excel your website for virtually any keyword of your choosing, depending on your budget. It is vital that the search optimization company that you select targets the 3 major search engines (Google, Yahoo, & Bing). By doing so you will increase your business websites traffic thus increasing the conversion rate and ultimately increasing profits.

Experience SEO Services is the Difference
Most businesses that reside online invest in professional and experienced SEO services. Why? Because it makes all the difference, a company would not advertise with a traditional company that did not get great results. So why would they follow any other module when it came to internet marketing? Take under consideration the top search results for popular keyword terms usually have professional and experienced SEO companies and consultants doing their online marketing campaigns. Having professional and experienced SEO’s working for you, your website will naturally outrank your competition using the do-it-yourself approach. It is imperative to stay ahead of the competition and it is more likely to do so with the assistance of an SEO expert.

Search Engine Optimization more Bang for your Buck
When comparing search engine optimization with other traditional methods of media advertising such as print advertising, television commercials, or radio broadcast search engine optimization is more effective for a few reasons. First and foremost optimized websites that are being displayed as search results are displayed due to a user query. This type of marketing is more effective and has a higher conversion rate because the customer is searching for the product or service. Unlike the traditional rate that bombards people with products and services and only getting a fraction of the people that actually see the advertisement. Second, Search engine optimization is considered target marketing. Unlike traditional marketing that advertises to a mass audience.

SEO Services Increases Revenue
Increasing business sales revenue has never been easier. If you have a traditional brick & mortar which sells goods, then it is highly advisable that you have an online store to promote your goods as well. By digitally putting up a store front online you can offer your product a larger customer base. Investing in professional and experienced SEO services would guarantee that you are generating the most sales through the internet as possible. Acquiring the right professional with the skill level you need can be quite rewarding, with piece of mind and monetarily.

Professional Search Engine Optimization Increases Search Ranking Quickly
A professional search engine optimization service can get your website ranked in a relatively short amount of time than attempting to go it alone. With the aid of professional and experienced search engine optimization experts, your website can rank with search engines within weeks, maybe even days.

Website should be treated like a Business
If the goal for your website is going to be part of your financial lifeblood then it is sensible to treat your website as a business and recruit professional employees to administer the optimization and other marketing methods to promote your website. Good business sense is to employ someone in your surrounding area that you can periodically meet face to face to review end result of the day to day task that will result in the first page ranking of your website. We prefer this approach because it embraces the method and uninterrupted continuation of overlooking the day to day operations of your business. Many business fail due to the do-it-yourself approach. Doing things yourself is ‘okay’ if the tasks you are performing is your profession or relates directly to your business service. Although trying to do things other than a hobby or interest such as attempting to save money can be damaging to your business. As you need to treat your website like you would treat your business and only seek professional and experienced assistance for your business needs.

In conclusion, if you website is going to be a part of a financial lively hood then it is sensible to treat your website as a business and recruit professional search engine optimization services. It makes more than sense it makes dollars to hire a surrounding SEO expert in the LA area or where ever your business resides. We strongly advise to avoid the temptation of outsourcing SEO work to overseas companies. Mostly in part because how can someone understand your objective of your campaign if the most important part is eluded, the human interaction of doing business.

Search Engine Optimization – A Must

As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don’t get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem? They have the content. What is left?

The problem is these sites aren’t optimized for the search engines. SEO, Search Engine Optimization, SE Friendliness, however you refer to it doesn’t matter, the fact is it works and I’m going to tell you what’s involved.

Before we continue let me familiarize you with some relevant terminology in my own words.

**Search Engine Optimization**

Search engine optimization can be referred to as the addition and modification of all variables and extended variables of a web site in hopes of achieving a better position in the search engines. By variables I mean components of a website such as META tags and content. By extended variable I mean things such as links from other sites.

Different SEOs, search engine optimizers, may have different opinions on this but alas this is only my own.

**What is a Search Engine Optimization Company? **

A search engine optimization company is a company that offers the service of creating and adjusting all the variables involved in search engine optimization in order to get your web site the best ranking they can achieve, during the designated project period, for all the major search engines.

**Search Engine Optimization Hurdles**

Back to the question of why these sites rich with content aren’t bringing in the numbers. There are several reasons why sites small and large aren’t optimized for the search engines, fortunately these can be remedied.

1. Many webmasters/site owners believe in “If You Build It They Will Come”. This attitude will get your web site no where fast. Sure if you build it you will get users maybe even a decent amount of users but you will not be unleashing the real potential of your web site.

2. Not feeling that your site can do better than it is. Websites can always be further optimized. Search engines change their algorithms all the time so what worked 2 months ago may not work as well or at all in present times. For any of you that fee you can get your site optimized better, think of the story of the Little Engine and don’t think you can, KNOW YOU CAN.

3. Laziness is also a major contributing factor. Many webmasters feel it is just too hard or too time consuming to do search engine optimization.

This is partially true. Search engine optimization is not easy but then again, anyone can do it. It does take time though and time is a precious commodity. In situations where you just can’t devote the time to search engine optimize your site I would recommend seeking the services of a professional search engine optimization company. You can choose one here http://www.lilengine.com/seo-companies.php

4. Time + cost = a deterrent. For a situation like this I would recommend optimizing little by little on your own. Eventually you will become better and better at it and be able to accomplish more in less time.

5. Another problem is many people think “Well my site is only a small site, there is no way I will be able to compete with the larger sites that have top spots in the search engines”. If you think like this I’d like to say this to you. It is possible that that if you optimize your web site you may not be able to compete with the larger sites and may not be able to get a page 1 or 2 ranking in any of the search engines, BUT, what if you did. Always shoot for the stars so if you fall short you will at least hit the sky.

Now for those of you who plan to better your websites via Search Engine Optimization here are the stages you need to follow in order to have an efficient and effective SEO campaign.

**Planning Your Search Engine Optimization Campaign**

Planning is an essential factor in your SEO campaign. Knowing exactly what steps you are going to make and in what order and how you are going to go about achieving each of those steps will save you not only time but it will save you frustration as well. Planning is essential.

**Researching the Most Effective SEO Strategies**

What works and what does not. You will need to learn as many optimization strategies as you can that are currently effective with the search engines. This will be one of the most time consuming steps in your SEO campaign as you will have to sift through information as well as participate in SEO related forums to get additional information from professional. You can take this process in stages and apply your newly gained knowledge as you get it. There is also some useful software available both free and paid that will greatly help with this effort. WebPosition Gold is one of the more popular ones.

**Search Engine Optimize Your Site**

This should be done in stages so you can see the effectiveness of the applied strategies you are using. Don’t change your entire site all at once, instead, change a few areas at a time and see what results they produce. If you are satisfied with this then move on and optimize another section.

Search engine optimization does not only deal with your site it also deals with the relationship other sites have with yours and yours with theirs. Keep this in mind when utilizing your link building strategies.

**Monitor Your SEO Progress**

There are many ways to do this you will have to find the best method for you. You will need to monitor your search engine ranking for the keywords you are targeting after each update. Changes should be recorded and used as references to monitor progress and for strategy adjustments. There are many tools for this process as well. I recommend SEOCount.com for monitoring your progress on the Google search engine as it is very easy to use and you can monitor several domains and keywords all from within the same account. It also gives you the option of viewing the number of backlinks.

These steps follow the Plan Do Review methodology which is a proven strategy for engaging in any task. It is again unfortunate that there are so many webmasters who overlook this entire process; hopefully this article will stop you from making this same mistake. For more information on search engine optimization visit http://www.lilengine.com

Copyright © LilEngine.com 2003

10 Reasons Why You Should Pay for Search Engine Optimization

Most people who are internet savvy probably would assume it is much easier to do search engine optimization themselves without the need to hire any professional search engine optimization assistance. In some cases this may work, but in most cases this is an absolute injustice for your web business. Marketing is an important and viable aspect of any business and without the proper marketing attention a business can easily fail. The following are 10 reasons why you should hire a professional search engine optimization consultant or SEO company.

Search Engine Optimization Takes Time, Effort, & Dedication

It takes an extreme amount of time, effort, and dedication to successfully complete a search engine optimization campaign. Search engine optimization consultants and companies usually have dedicated time to work on your search engine optimization project, thus giving you a controlled and managed search engine optimization campaign. Large companies as well as many small companies can provide your search engine optimization campaign the SEO effort and architecture it needs. Attempting to dedicate your own time can sometimes be overwhelming and without strict self-discipline you can easily get sidetracked. Additionally, progress for your search engine optimization campaign can take time to see any results, this fact can lessen your motivation to complete your own do-it-yourself search engine optimization campaign.

SEO Tools, SEO Strategy, & SEO Experience Goes a Long Way

The available SEO tools are ever-changing, but most skilled SEO’s have a suite of SEO tools which they keep up with and use to execute reports and other processes, such as keyword research, keyword density reports, keyword competition reports, traffic reports, etc. Like any profession you need the necessary tools and essentials to get the job done, the experienced use of SEO tools will aid in any SEO campaign. Professional SEO consultants and companies create SEO strategies and roadmaps to successfully market client websites, this strategic roadmap outlines in detail the planned effort to market clients’ websites. SEO strategy is essential for any SEO campaign. Having an experienced SEO professional on your side is always ideal. Experienced SEO’s stay up to date with the latest SEO trends and news. By having an experienced SEO your website can impressively gain ranking within a short time and much more effectively, providing greater Return on Investment (ROI).

Search Engine Optimization Is Not Easy

Search engine optimization is not simple, it’s not just starting a website and throwing around hundreds or thousands of links. Those days of search engine optimization are gone. It is now more about strategy, method, and architecture. Search engine optimization is a form of engineering these days. True search engine optimization engineers stay up to date with search engine algorithm and search marketing. Knowing the trends is important, but that doesn’t necessarily mean following trends, true search engine optimization engineers use experience, skill, historical methods, and best practices to successfully market websites. Researching trends and not just following trends is very important, a good search engine optimization engineer uses good judgment, to know what methods work and what is borderline unethical or useless methods.

SEO Services Do Not Have to be Very Expensive

Most full SEO campaigns are expensive, but relatively affordable compared to other advertising avenues, such as: print advertising, broadcast advertising, etc. Shop around for SEO Services which match your marketing budget and needs. Do not settle for the first bidder, compare the first bidders’ rate against other SEO companies and consultants rates. Contact various SEO consultants and SEO companies to receive a free custom quote. Negotiate the SEO rate and services until it fits your budget and needs. Get yourself a fair and honest deal that you are satisfied with.

Search Engine Optimization Can Take Your Website to New Heights

It’s no secret that having your site rank in the top 10 results on search engines is very rewarding and can provide you with herds of traffic, if you rank for the right keywords. Search engine optimization can excel your website through the ranks and land your website in the top search results for virtually any keyword of your choosing. It is important that the search engine optimization company or consultant you choose targets top search results for all 3 major search engines (Google, Yahoo, & MSN). By having top search results in all 3 major search engines for a popular search term you are surely going to increase website sales and exposure.

Professional & Experienced SEO Services Can Be the Difference Between You and Your Competitors

Most online businesses and services invest in professional and experienced SEO services. The top search results for popular keyword terms usually have professional and experienced SEO companies and consultants in their corner, leading their online marketing campaign. By having professional and experienced SEO’s working for you, your website will naturally outrank your competitors who use the do-it-yourself method of SEO services. It is always imperative to stay one step ahead of your competition and it’s more likely you will do so with the aid of professional and experienced SEO services.

Search Engine Optimization Gets You the Best Bang for Your Buck

When you compare search engine optimization with other media advertising efforts such as print advertising, television commercial advertising, and radio broadcast advertising then search engine optimization gives the best bang for your buck. While other advertising methods can cost hundreds of thousands for advertising, search engine optimization cost peanuts compared to these other advertising methods. Let’s say you spend $25,000 for a full search engine optimization campaign and you spend (let’s say) $100,000 for a television commercial ad which runs for 1 full week at prime time (I know that ad is a whole lot more than that, but this is just an example). The search engine optimization campaign is much cheaper and the return on investment is much greater for the search engine optimization campaign. Why? Because the search engine optimization campaign has a broader reach, it can reach anyone across the globe, while the TV commercial ad is specific for local or nation broadcasting within their network. Secondly, the search engine optimization campaign is much more targeted and relevant to the customer needs, because the customer actually initiated the search and was looking for you, while the TV commercial ad is an interruption to the customers viewing program and the customer is more likely to ignore the commercial ad, especially if it does not entice them.

SEO Services Can Help Increase Business Sales Drastically

Increasing business sales have never been easier. If you have a brick & mortar which sales goods, then it is advised that you also have an online store to sale your goods as well. Having an online business while investing in professional and experienced SEO services will help your business expand and grow drastically. Like any sound business decision, as a business owner you are always looking for new ways to monetize, expand, and stay ahead of competition, SEO services for your online business is the perfect solution for getting this done.

Professional Search Engine Optimization Can Increase Your Search Ranking in a Shorter Time Period

Professional search engine optimization services can get your website ranked in a shorter time than trying to do it yourself. With the aid of professional and experienced search engine optimization your website can rank within the search engines within weeks, maybe even days. Finding the right professional with the skill level you need can be quite rewarding.

Treat Your Website Like a Business

If your website is going to be a part of your financial lifeblood then it is sensible to treat your website as a business and recruit professional search engine optimization services. Good business sense is to outsource or employ others to complete day to day task and projects such as search engine optimization and search engine marketing, so you can have more time to concentrate on running a successful business. Many businesses fail due to the do-it-yourself model. Doing things yourself is ‘okay’ if the task you are performing is your profession or relates directly to your business service, but trying to do things yourself because its your hobby, interest, or saves you money can be damaging to your business, as you need to treat your website like a business and only seek professional and experienced assistance for your business needs.

I highly encourage that any true website owner who is interested in reaching top search results seriously consider professional and experienced SEO services for a full search engine optimization campaign. SEO services may be an expensive advertising avenue, but as we discussed above it is much cheaper than its other advertising counterparts and the reward is much greater. Search engine optimization has long been a mystery to many people and is foreign to some, but with the help and aid of professional and experienced SEO services you will easily increase website sales, traffic, and exposure. If you employ the right search engine optimization company or consultant I can almost guarantee you will have a rewarding experience and will not regret it.